Programmed Prospecting

Novel technologies are helping marketers and sales people attract sales more successfully. marketing automation packages now play a substantial role in helping this process. Even though the flexibility of each product ranges, a good number have the ability to walk a prospect through a number of personal and branded contacts to in time convert the prospect into a paying customer. To provide an example of what an automation program is capable of, I have listed a simple campaign that can be used by real estate professionals.1) Lead capture - A prospective client ends up on a website where a form can be filled out.2) When a prospect fills out the form, they are at once emailed the area report that I promised on the landing page. Different geo-targeting advertising systems such as AdSense can be used.3) Now the marketing automation system sends out an automatic email that looks like it is personal and from the real estate agent. Included in the email is the agent's contact RC Air Swimmers information so the prospect can call, or if they reply to the email, it is sent directly into the real estate agent's regular email account. Often the email will direct the prospect to view an web video.4) The next day, another email mechanically goes out asking if the prospect has had a chance to view the online presentation. The automated email also asks if the prospect would like to get regular market updates and what form of communication Alloy Helicopter they would prefer: phone, email, or text message.6) Depending on their preferences, text messages may be sent to the prospect to keep them updated.5) As part of the program, an automated notification may go to the agent telling them to physically call the prospect.7) A week later, and postcard is sent out detailing a property that has just been sold by you in the area. This helps to show the prospect that you have a good market presence in their neighborhood.8) A few weeks later, an email newsletter is emailed to the prospect. Once again, when the email is sent, promotion automation system puts a to-do action to notify you to call the prospect and follow up.Depending on your goals, marketing automation systems can be used to warm novel leads, drive prospects further down the sales funnel, or even turn good clients into great Flying angry bird ones.